IMBC Sponsors Team Hype

Only right that I marry my two creative projects. IMBC logos adorning the Team Hype kit and Team Hype logos seen on Carlos' shirt.

Los - The Background

A while back, the IMBC crew learned that a good friend of ours had popped the question and was getting married in December. Immediately, we thought "we have to make a beer for this." So we carefully researched what his favorite style was and discovered that he loved Russian Imperial Stouts, specifically when served with chocolate. So we decided on a RIS. We wanted to add a little extra chocolate favor to it, so we used some pure unsweetened cocoa powder in the boil and a whole vanilla bean during conditioning to help bring out the chocolate flavors we were looking for. Once we had the recipe dialed in, we invited the crew and friends over for a collective brew session. Everything went smooth and we finished up with just under 5 gallons of a great chocolate RIS. It ended up at 9.6% alcohol, which is just about what we were looking for.

Next up, was getting a label together. We decided to go with a minimalist look for it. We took the pic from the shirts we made for his bachelor party and added the basic info for the beer. We left a majority of the back blank so we could all sign it for him. I think it turned out pretty good, and he seemed to really like it. We only labeled 4 of them for now and gave those out to a few select people. The remainder will be labeled shortly and aged for a while until it reaches it's peak flavor. See photos of the labels here.

WE WANT BEER!

Self explanatory.

Los - The Branding

On Saturday, IMBC's first brew project came full circle. We presented our good friend Carlos (Los) with the finished product. From the brew recipe, branding, and shirts the entire package was done in house. For our first run at something like this it came out real nice.

Stay tuned for a detailed post about the packaging.